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Achieving your goal of starting or growing a business begins with informing yourself – and that includes conducting market research to give you a better understanding of the current business environment. Here's an easy two-point guideline to set you on the path to success:
Getting just the right marketing mix for your business is tough enough. Some of the tools we love using to implement our own marketing strategy and the marketing plans of our clients save of us an abundance of time and keep us organized while providing awesome content and stats.
We just can't believe how hard it is to give local restaurants and bars our business. Why on earth would they not want it?
For entrepreneurs time is money. Any little tidbit of information that saves time when it comes to marketing their business helps. One of facebook's handy features is the Interest List - Follow these steps to save time and keep your favourite pages at your finger tips
Social media has grown from a curiosity to an integral piece of corporate strategy in the space of only a few years. Companies are hungry for better social media tools to engage their constituents. This is a list of five features key to delivering on a social media strategy.
No, your local business is not Walmart or Budweiser, but if you are working on your marketing, you should be going through the same thought processes and planning that the major brands do.
Just in time for year-end fundraising, Constant Contact has released a new donations offering for customers in Canada. A part of the Constant Contact Toolkit™, an all-in-one online marketing platform for small businesses and nonprofits, the donations campaign will help nonprofit organizations promote their cause, collect credit card donations, and attract new donors online.
42% of businesses say email is one of their most effect lead generation tools*. Email marketing campaigns can help you deliver the right message, at the right time, in the right place, to the right people, for the right reason -- the 5 W's of Marketing.
There is networking, and there is networking. Most business owners belong to quite a few networking groups and organizations. Pretty much any networking you do will benefit your business as you are sure to meet someone and hopefully a few people who do not know you exist.
The goal of anyone using social media is to get a reaction from fans and followers. Whether that reaction is in the form of a LIKE, a reTWEET or a share - that is the whole idea -- to gain exposure for the person or business who originally created the post.
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