Events & Registration Marketing Know How

Events & Registration - Marketing Know How

Increase & reward loyalty while driving new customers to your door.

This presentation will provide a deeper look into the place that events hold as a marketing tool, provide some best practices around promoting the event and go in-depth into best practices for online registration for events. At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many nonprofits and small businesses have used, but would like to learn more about, revolves around Events.

When you run an event you want to make sure that you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience. If you have run events or are considering running events, and you'd like to build on your knowledge of these two important elements of running a successful event, this session is for you.

Attendees of this presentation will learn:

Types of events (more than just fundraisers), goals for events, a quick note on charging or not and events as part of the Engagement Marketing cycle
Promoting the event (with a sample promotional schedule and activities)
Making the most of an online registration tool, with best practices focused on what information to ask for on registration form, social proof, payment/donation options, etc.
Post-event actions, including review of stats and social activity and sending out a survey

Please note: this session will not be addressing best practices around event planning topics like venue selection, planning event entertainment or dining options, running fundraising activities like live or silent auctions, etc. It is focused on helping the audience promote their event and streamline the online registration process. Join us and learn some great new strategies to help you promote your next event and set up an online registration process that helps your event succeed.

Intended Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build their marketing know-how.

-Approximately 1 1/2 hours

NOTE: All topics (except for the product training) are educational and will not directly promote Constant Contact products. Information discussed in these sessions can be applied regardless of the marketing tools being used.

« Go Back

CSP® Marketing Resources Login

CSP® Login

Marketing Resources
for CSP International™
Certified Staging Professionals®

Latest News

Your Life Doesn’t Get Better by Chance

Every Monday I share a mantra. Just something I’m feeling, something I need, or something I think others might need too. It started as a personal post, but now if I don’t share it, I get messages asking where it is. This week’s mantra? “Your life doesn’t get better by chance, it gets better by change.” And the more I sit with it, the more it feels like the perfect reminder for anyone running a business.

That AI Logo Could Cost You

AI is great for a lot of things. Logo design is not always one of them. A client recently sent me a logo that looked fine at a glance, but when it came time to build their website, the problems started piling up. From missing file types to colour issues and sizing limitations, what seemed like a quick win turned into a branding nightmare. If you're using AI tools to create your logo, here's what you need to know before it costs you more than you saved.

What Our Clients are Saying!

In just a few short weeks she has developed the inner workings of a social media network. I am very impressed with Debi's strengths and abilities and highly recommend her for your media marketing campaigns.
- Melanie Fiske, Fiskes

Be Bold. Do Different. Stay Informed.

Customer Journey Planning Checklist

Receive FREE Marketing Tips,
Info, Know-how & News!

Events & Registration Marketing Know How