PROWL COMMUNICATIONS | Marketing Consultant | 905-734-8273
You've thought about what social networks to use for your business or nonprofit, and you're ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We'll show you the benefits of using each, how other organizations are marketing with them, and some dos and don'ts of each channel. You'll also get tips on how to tell if your social media activity is working.
Core concepts introduced include:
A closer look at the 5 most popular social networks: Facebook, Twitter, LinkedIn, Google+, Pinterest
Within each network: - How to tell if it's right for your business - What kind of content to create and post - Etiquette - How to tell if your content is working - Suggestions on what to do next
Why social media & email marketing must be used together
Intended Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build their
- Approximately 1.5 hours, Constant Contact presentation
NOTE: All topics (except for the product training) are educational and will not directly promote Constant Contact products. Information discussed in these sessions can be applied regardless of the marketing tools being used.
Business owners often know something isn't working long before they know why. Learn why stepping back before investing in another solution can save time, money and frustration.
More social media will not fix the B2B issues that happen before or after someone sees a post. If poor-fit leads are coming in, your website is not converting, follow-up is inconsistent, sales cycles have no nurture process, or your CRM does not reflect how the team actually works, posting more often will only add activity around the same gaps. Social media can support visibility and credibility, but it works best when it is connected to clear positioning, a useful website, a defined lead pr...
