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Your buyer persona is a character profile based on research about your ideal customers. Buyer personas help marketers build better marketing plans, and understand the wants and needs of their customers. Get the tool.
We all agree testimonials are one of the most powerful influencers in consumers choosing one product or service over another, but faking it, is just wrong! Just watch the CBC Marketplace video below.
Creating your annual marketing plan can be as complicated or as simple as you need it to be. What is important, is creating one!
Giving back to the community is always a good thing. While there may not be any money in it, the satisfaction and benefits far out-weigh the monetary value.
Achieving your goal of starting or growing a business begins with informing yourself – and that includes conducting market research to give you a better understanding of the current business environment. Here's an easy two-point guideline to set you on the path to success:
Getting just the right marketing mix for your business is tough enough. Some of the tools we love using to implement our own marketing strategy and the marketing plans of our clients save of us an abundance of time and keep us organized while providing awesome content and stats.
No, your local business is not Walmart or Budweiser, but if you are working on your marketing, you should be going through the same thought processes and planning that the major brands do.
What is the 8/32 Principle? It is dedicating 8 minutes per day for 32 days to developing your marketing strategy and implementing it.
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