Market Insights: B2B Growth Accelerator Workshop

Market Insights is the first in our 7-part B2B Growth Accelerator Workshop series as part of our Foundational 6 Architecture.

Each of the 7 sessions are being sold separately as a recording - watch on learn on your time and choose only the sessions you need. By the end of this session, you’ll understand how market research drives business decisions, and you’ll learn techniques like SWOT analysis and competitor analysis. We’ll also explore how to identify and differentiate between current and potential customers, giving you a clear understanding of where opportunities and threats lie in your market and how to deal with them. Market Insights is the first module in our Foundational 6 Architecture. 

The objective is to understand the importance of market research and customer insights to drive business decisions, focusing on both current customers and potential new customer segments.

Topics Covered:

• Introduction to market research techniques
• Identifying target audience and understanding customer pain points
• Differentiating between current customers and potential new customer segments
• Mapping customer characteristics, needs, and how they interact with your brand.
• Mapping market opportunities and threats.

Materials

• Competitor Analysis Template  
• SWOT Analysis Template  
• Customer Persona Development 
• Current vs. Potential Customer Evaluation 

This is a 2-hour workshop you can watch on your own time. 

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