PROWL COMMUNICATIONS | Marketing Consultant | 905-734-8273
For those of you who know Debi Katsmar well, you know she loves owls. She has quite
the collection of them in every size and shape. Her friends and family bring
her owls from all over the world with a few rather unique and rare. The owl
that started it all is the one shown to the right.
Here is the story that started it all.
Debi's
father also collects owls, so she comes by it naturally. What truly started it for
her however, was watching her father create an owl sculpture from metal rings,
washers and nails. Her father, Frank Prokator is a tool and die maker (now
retired), who spent many a lunch break working on this project, some forty
years ago. Debi really didn't know about the project until her father brought
it home from work to paint it.
Being about seven years old, it seemed to Debi this painting was taking weeks to complete. It was probably more like days. But what Debi remembers most is the painstaking precision her father had in painting the eyes and bringing the owl to life. Her father is meticulous in everything he does -- a perfectionist through and through. Don't get her started on helping her father hang a painting, or wash the car.
This owl came to mean a lot to Debi, representing inspiration, wisdom, dedication and precision -- core values she lives by.
Here is a rather cute video on 'The True Facts About the Owl'.
A business can outgrow the way it operates long before anyone says it out loud. What starts to change is not always the demand for the business, but the amount of effort it takes to keep everything moving. It is worth looking at whether the business itself has changed faster than the way it is being run.
Small B2B businesses are often doing more marketing than people realize, yet the results still feel harder to achieve than they should. Before adding another tactic, it is worth looking at what is happening underneath, because issues with positioning, follow-up, sequencing, and internal structure can quietly hold the business back long before marketing itself is the real problem.
