Branding & Logo Design

A logo, logotype, brand, branding, and positioning all play a distinct role in telling your story and setting your business apart from the competition.

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Brand, Branding, Logo, Logotype and Positioning

When it comes to establishing your business identity, there’s a lot more to branding than meets the eye. A logo, logotype, brand, branding, and positioning all play a distinct role in telling your story and setting your business apart from the competition.

Here’s how we make it all work for you.

Logo vs. Logotype

A logo is often the first thing people notice about your business. It’s a visual symbol that represents your company—whether it’s an icon, emblem, or a combination of shapes that speak to who you are. A logotype, on the other hand, is a wordmark that uses custom typography to showcase your business name in a unique, memorable way. Both have their strengths: logos provide a quick, versatile brand mark, while logotypes can create instant recognition and association with your business name.

Your Brand:
The Bigger Picture

A brand is more than just a logo or colour palette; it’s the feeling and impression people get when they interact with your business. It includes everything from your voice and visuals to your values and the experience customers have with you. At Prowl Communications, we work with you to define and convey what makes your business unique so that your brand resonates with your ideal audience.

Branding:
Crafting Your Business Identity

Branding is the process of bringing your brand to life. It’s the strategy behind how your brand is expressed across all platforms and touchpoints. This includes designing a logo or logotype that aligns with your mission, choosing a colour palette that conveys your brand’s tone, developing messaging that speaks to your audience, and setting up the visual and verbal framework that makes your brand unmistakable.

Positioning:
Standing Out in Your Market

Positioning is about carving out a unique space for your brand in your industry. It’s how we help your business define itself against the competition and connect with customers who value what you offer. Through research, strategy, and storytelling, we help position your brand where it belongs—at the forefront of your industry, with a clear, compelling reason for your audience to choose you over others.

At Prowl Communications, we specialize in blending strategy and creativity to craft brand identities that not only look great but work hard for your business. Whether you’re just starting out or looking to refresh your brand, we’ll partner with you every step of the way to build a brand that communicates with clarity and prowls with purpose.