Our Story

PRowl Communications - the brand and why the owl. We communicate with clarity and prowl with purpose.

Our Company Name & Logo

In 2024, after 10 years, it was time for a refresh of our logo, look and feel for our brand. Wanting to maintain the owl in the design, we set out to create a fresh new look - brighter, cleaner and with elements of intrigue and mystique while taking the guess work out of the name of the company. We wanted to maintain a strong icon easily identifiable as Prowl Communications. We changed the typestyle and removed the capitalized PR at the beginning of the word 'prowl' to stop people from reading the name as PR-owl instead of Prowl... 

We could write a book about all that our logo represents... and maybe someday we will!

Communicate with Clarity. Prowl with Purpose. 

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prowl  [/proul]

VERB: of a person or animal) move around restlessly and stealthily, especially in search of or as if in search of prey. "black bears prowl the canyons" "they were seen prowling around the docks late at night".

NOUN: an act of prowling. "I met her once on one of my off-duty bookstore prowls".

What's With the Owl?

Debi Katsmar, CEO of PRowl Communications loves owls for the strength and wisdom they portray.  Owls represent wisdom, good judgement, knowledge, sharp vision, keen observation, insight, intuition, change, transition, problem solving, solution provider, and help. The owl icon has been a main-stay of Debi's marketing for over 10 years, but her love for owls goes back to her childhood.

The Inspiration Owl

There was one owl that started it all - when Debi Katsmar was just a child. She now has hundreds in her collection from all over the world. 

The Story

The owl that started it all was one Debi's father created from metal rings, washers and nails. Her father, Frank Prokator is a tool and die maker (now retired), who spent many a lunch break working on this project in the early 70s. Debi really didn't know about the project until her father brought it home from work to paint it.

Being about seven years old, it seemed to Debi this painting was taking weeks to complete. It was probably more like days.  But what Debi remembers most is the painstaking precision her father had in painting the eyes and bringing the owl to life. Her father is meticulous in everything he does -- a perfectionist through and through. Don't get her started on helping her father hang a painting, or wash the car (with a toothbrush)...

This owl came to mean a lot to Debi, representing inspiration, wisdom, dedication and precision -- core values she lives by.  

During the rebrand in 2014, the owl icon representing Debi's father's owl was added into the logo. The owl icon itself was created about 5 years prior, being the only element to remain from the previous name of the company.  To sum it up, PR for public relations, the owl icon for all the owl represents and communications for what we do. Many read the name as P-R Owl rather than PRowl. 

• Debi worked efficiently, creatively, and intelligently in helping to promote the Riders Plus brand both directly and indirectly in her role as the online presence of the Riders Plus Insurance Ottawa International Motorcycle Show. I enjoyed working with Debi and look forward to continuing to do so for a long time to come.
  - M. Kuepfer, Riders Plus Insurance