Measuring Advertising Results & ROI. Can it be done?
The simplest of strategies start with the 5 Ws of Marketing. You know them. Yes, you guessed it... 1. Who? 2. Where? 3. What? 4. When? 5. Why? Answer this: Did your last ad do what you wanted it to do? We're almost positive most of you do not know. Why not? Because you didn't know the 'WHY' of the ad in the first place.